ROLE
UX Designer
TIMELINE
09/25 - 03/26
PLATFORM
iOS Mobile
STATUS
Beta version shipped and publicly available
As the sole designer on the beta release, I took Rypil from initial concept to a live iOS app on the App Store. I established the 0-to-1 design system from scratch and designed the core screen flows required to validate our core product experience with real users.
Key Deliverables
Scalable iOS Design System (Tokens, Components, Foundations)
Core End-to-End User Flows (Onboarding, Login, Choosing cause, Card setup, Home screens)
Developer Handoff Assets & App Store Marketing Screens
#1
Brands struggle with consumer fatigue and find it difficult to authentically engage customers.
#2
Traditional affiliate and reward structures fail to build lasting loyalty grounded in shared values.
#3
Businesses lack a scalable way to convert CSR investment into measurable business growth.
When I joined the Rypil team, the product was still taking shape. We had been collecting ideas and possibilities on a shared Mural board.
Before designing, I spent time understanding what was already there, what the team was envisioning, and where the experience could grow. This became the starting point for shaping the beta experience and building a more consistent design foundation.
Colors
Red
Teal
Orange
Blue
Yellow
Purple
Green
Pink
Teal Overlays
Grey
Teal Overlays (Light Background)
Teal Overlays (Dark Background)
Gradients
Tokens
Typography
Mobile | Tablet | Desktop
Tokens
Icons
Buttons
Dark Appearance
Light Appearance
Other Components
Screens
What I built
Typography system
with defined type styles and hierarchy
Number system
for consistent sizing, spacing, and other numerical values
Iconography
with a consistent visual style and sizing
Reusable components
such as buttons, cards, inputs, navigation elements, and other UI patterns
Component states and variations
to account for different interactions and use cases